Virgin's Project iPad Magazine

Groundbreaking magazine app

  • CLIENT: Virgin/Seven
  • PROJECT:Project for iPad

Brief

I led the creative tech team for Richard Branson's cutting edge iPad magazine. Every month we produced over 30 interactive articles and advertisments. Working dirtectly with an ex-GQ art director and editor we ideated new interactive concepts for editorial content and collaborated with brands like Ford and Nissan to develop unique touch-based ads. PROJECT was showcased at Apple's launch event for the iPad2 and featured on the front page of the app store.